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ESC Theater

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ESC has a long tradition of providing cutting edge information to our attendees. For many, these educational sessions are the reason they attend year after year. This year, we will have 2 ESC theaters, where the sessions are open to all attendees (both ESC Conference and Expo attendees) on the main conference floor.

Click on the schedule you'd like to see:

Tuesday, April 27

Microchip  Live Teardown: Consumer Wire Locator
Sponsored by: Microchip
Speakers:
Rich Nass, Director of Content/Media, EE Times Group
Art Anderson, Senior Field Applications Engineer, Microchip Technology
Date: Tuesday, April 27
Time: 12:30pm — 1:20pm
Location: ESC Theater 2

IBM  Software Development: the Key to Multicore Success
Sponsored by: IBM
Speaker: Martin Bakal, Product Marketing Manager, IBM
Date: Tuesday, April 27
Time: 12:55pm — 1:20pm
Location: ESC Theater 2

EE Times  Sensor Networks: the World's Smallest Embedded Internet Computers
Sponsored by: EE Times
Moderator: Peter Clarke, European News Director, EE Times
Speakers:
Kristofer Pister, CTO, Dust Networks
Brett Black, Wireless Connectivity Operations Manager, Freescale Semiconductor
Kirsten West, Analyst, West Technology Resource Solutions
Stuart McLaren, Product Marketing Manager, STMicroelectronics
Date: Tuesday, April 27
Time: 1:30pm - 2:20pm
Location: ESC Theater 1

Acquisition of Software Development Expertise Through Deliberate Practice
Speaker: Arthur Friedrich, Director of Software Development, Flyht, AeroMechanical Services
Date: Tuesday, April 27
Time: 1:30pm - 2:20pm
Location: ESC Theater 2

ENEA  Kernel-Level Fault Isolation using Hypervisor Technology
Sponsored by: ENEA
Speaker: Magnus Karlsson, Systems Architect, Enea
Date: Tuesday, April 27
Time: 2:30pm - 2:55pm
Location: ESC Theater 2

Actel  No-holds-barred debate: Standalone processor vs. processor-in-FPGA
Sponsored by: Actel
Moderator: Rich Nass, Editorial Director, EE Times Group
Speakers:
Clive Maxfield, President, Techbites Interactive
Jim Turley, CEO, Silicon Insider
Date: Tuesday, April 27
Time: 4:30pm - 5:20pm
Location: ESC Theater 1

Processing Architectures for Deep Packet Inspection
Moderator: Linley Gwennap, Principal Analyst, Linley Group
Speakers:
Anant Agarwal, CTO, Tilera
Muhammad Hussain, VP of Software Engineering and CTO, Cavium Networks
Eric Carmes, CEO, 6WIND
Vidya Rajagopalan, Vice President, Processing Solutions, Xilinx
Date: Tuesday, April 27
Time: 4:30pm - 5:20pm
Location: ESC Theater 2

Even More Bad Code: This Code Stinks, Part Duh!
Speaker: Michael Barr, President, Netrino
Date: Tuesday, April 27
Time: 5:30pm - 6:20pm
Location: ESC Theater 1

Using Twitter in the Embedded Marketplace
Moderator: Patrick Hopper, Vice President, Partner, OpenSystems Media
Speakers:
Lori Kate Smith, Partnership Marketing Manager, ARM
Karen Bartleson, Sr. Director, Community Marketing, Synopsys
Deirdre Walsh, Community and Social Media Manager, National Instruments
Jim St. Leger, Technology Marketing, Intel
Tonia Ries, Founder, TWTRCON and CEO, Modern Media
Date: Tuesday, April 27
Time: 5:30pm - 6:20pm
Location: ESC Theater 2

Wednesday, April 28

Combine Open Standards, Processors, FPGAs for Next-generation Systems
Moderator: Rich Nass, Director of Content/Media, EE Times Group
Speakers:
Tomas Evensen, CTO and Vice President, Wind River
Mike Muller, Chief Technology Officer, ARM
Keith Odom, R&D Fellow, National Instruments
Vincent Ratford, Senior Vice President, Xilinx
Date: Wednesday, April 28
Time: 12:00pm - 12:50pm
Location: ESC Theater 1

Understanding Mutual Exclusion: The Semaphores vs. the Mutex
Speaker: Niall Cooling, Director, Feabhas Ltd.
Date: Wednesday, April 28
Time: 12:00pm - 12:50pm
Location: ESC Theater 2

Basic Soft Skills for a Hard World
Speakers:
Donald Doerres, Engineer, General Dynamics AIS
Denise Blommel, Attorney, Denise M. Blommel, PLLC.
Date: Wednesday, April 28
Time: 1:00pm - 1:50pm
Location: ESC Theater 1

Android, Linux and Real-time Development for Embedded Systems
Speaker: Colin Walls
Date: Wednesday, April 28
Time: 1:00pm - 1:50pm
Location: ESC Theater 2

EE Times  New Horizons in Medical Electronics
Sponsored by: EE Times
Moderator: Rick Merritt, Editor at Large, EE Times
Speakers:
Mir Imran, Chairman and CEO, Modulus
Dan Wallace, Co-founder and Vice President of Regulatory and Clinical Affairs, Hansen Medical
Jeffrey Von Arx, Director, Technology Research, Boston Scientific
Date: Wednesday, April 28
Time: 3:00pm - 3:50pm
Location: ESC Theater 1

IBM  Software Development: the Key to Multicore Success
Sponsored by: IBM
Speaker: Martin Bakal, Product Marketing Manager, IBM
Date: Wednesday, April 28
Time: 3:25pm — 3:50pm
Location: ESC Theater 2

State of Embedded
Moderator: Rich Nass, Director of Content/Media, EE Times Group
Speakers:
Niall Cooling, Director, Feabhas Ltd.
Jack Ganssle, Chief Engineer, The Ganssle Group
Dan Saks, President, Saks & Associates
Date: Wednesday, April 28
Time: 4:00pm - 4:50pm
Location: ESC Theater 1

Embedding TCP/IP: Working Through Implementation Challenges
Moderator: Christian Legare, Vice President, Micrium
Date: Wednesday, April 28
Time: 4:00pm - 4:50pm
Location: ESC Theater 2

Thursday, April 29

EE Times  Turning on the Smart Grid
Sponsored by: EE Times
Moderator: George Leopold, U.S. News Director, EE Times
Speakers:
Katherine Hamilton, President, GridWise Alliance
George Arnold, National Coordinator, NIST
Chris Knudsen, Director, Technology Innovation Center, Pacific Gas and Electric Company
Faramarz Maghsoodlou, Executive Architect for Smart Grid Solutions, Cisco Systems
Date: Thursday, April 29
Time: 12:00pm - 12:50pm
Location: ESC Theater 1

Advanced Soft Skills for a Hard World
Speakers:
Donald Doerres, Engineer, General Dynamics AIS
Denise Blommel, Attorney, Denise M. Blommel, PLLC.
Date: Thursday, April 29
Time: 1:00pm - 1:50pm
Location: ESC Theater 1

Live Teardown: Can FitBit Change My Life Before I Break It?
Speaker: Allan Yogasingam, Editor, EE Times Products, EE Times Group
Date: Thursday, April 29
Time: 1:00pm - 1:50pm
Location: ESC Theater 2

EE Times  Counterfeiting: An Industry Menace
Sponsored by: EE Times
Moderator: Bolaji Ojo, Business Editor, EE Times
Date: Thursday, April 29
Time: 2:00pm - 2:50pm
Location: ESC Theater 2

Embeddy Awards
Speakers: Eric Heikkila, Director, Embedded Hardware and Systems, VDC Research Group,
Stephen Balacco, Director, Embedded Software Practice, VDC Research Group
Date: Thursday, April 29
Time: 2:30pm — 3:00pm
Location: ESC Theater 1